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Over 25 years of product marketing and product management experience in
enterprise software technology allows us to help you develop and execute
consistent and manageable product plans, or assist in specific areas where
resources are thin. We are experienced and rely on Pragmatic
Marketing's Framework approach to product management.
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Information
- Market Research
- Competitive Analysis
- Needs Requirements
- Technology Assessment
- Market Sizing
- Win/Loss Analysis
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Analysis
- Business Case
- Pricing
- Buy, Build, Partner
- Positioning
- Market Requirements (MRD, PRD)
- Product Roadmap
- Release Planning
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Solutions
- Marketing Plan
- Awareness Plan
- Customer Acquisition Planning
- Customer Retention Planning
- Market Messages
- Launch Plan
- Lead Generation
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Implementation
- Collateral & Sales Tools
- Presentations & Demos
- White Papers
- Competitive Write-up
- Channel Training
- Event Support
- Customer Support Training
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